Projection Mapping - New trend for 2011

The Ice Book from Davy and Kristin McGuire on Vimeo.

Blending animation, puppetry, and film to bring this pop-up book to life. Beautiful !

New balance sneaker Projection mapping_01 from Hayoung Jung on Vimeo.

Experimenting with new surfaces, Nike have used Projection Mapping for their new trainers, taking the lead of this new up and coming 3D Projection Mapping Method!